Perspectives on commercial filmmaking, brand narratives, vertical reels, and human-first storytelling in Ireland. Each article includes a direct voice narration by founder Luis Diaz.
I recently found a video from my film school days in 2014, a raw, passionate "Call to Action" that helped fund our first feature films. Ten years later, as the founder of Scéal Video, I’m reflecting on how those early days of "hustle and heart" still define how we tell stories today.
Discover why brand storytelling is the key to winning Irish customers in 2026. Learn how a "Brand Story" video can showcase your social responsibility and team.
In 2026, the world has turned ninety degrees, and your audience is no longer turning their phones sideways. Stop treating social media as an afterthought by "cropping" your horizontal ads. Whether you are a business in Dublin or an SME in Kildare, learning why a vertical-first approach is the highest ROI move for your brand will help you grab attention in those crucial first seconds.
In this post, I explore why the recent push for AI-generated advertising is failing to connect with real people and why authentic, human-led filmmaking is more valuable than ever for your brand.
As we kick off January, I know many of you are looking at your marketing budgets and wondering how to stay consistent without burning out.
Why are Irish businesses moving away from text reviews? Discover why cinematic customer journey videos are the highest ROI marketing asset for 2026.
Are your testimonial videos being ignored? Learn why the "talking head" style is dying and why Irish SMEs are switching to cinematic mini-documentaries.
